Over 100 women brave winter weather and strip to promote Wenzhou bar's opening

Residents of Zhejiang's Wenzhou were given a treat on Sunday, when over 100 women braved the wintery weather and stripped down to their underwear to take part in a promotional striptease ahead of the opening of a newly renovated bar.

NetEase reports that the young ladies began their promotional activity at Renmin Road and then proceeded to the European City shopping district.

After this the girls (no doubt freezing at this point) made their way to Wuma Street, where they concluded their promo stunt, reports Shanghaiist.

Stripping in public as a promotional strategy has been somewhat of a revelation in China recently, and probably works pretty well as long as you can avoid fines from the local government's Committee for the Propagation of Virtue and the Prevention of Vice.