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This hero is wearing a cape but you cannot see it because he is carrying all his wife's shopping bags.
Watch as the man barely manages to make his way through the shopping centre, so engulfed in retail bags only his feet are visible.
His wife strides ahead of him, carrying just three bags.
The location of the video is not known, but many Reddit users had nothing but praises for the man, The Lad Bible reports.
"The best video i see this year he really care (sic)."
One person named Pompey questioned his own morals, asking:
"I want to push the guy into her so bad. Am I a bad person?"
Well, the husband really put some meaning into 'taking one for the team' by carrying the entirety of his wife's shopping.