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Most drivers are filled with a sense of dread when they see a tiny slip of white paper tucked under their windshield.
That is what the Stomp Editor felt when he approached his car yesterday morning (Jun 20).
However, upon reading what he thought to be a parking ticket, he felt a sense of relief.
The 'saman' read: "Notice to compare car insurance" by Budget Direct Insurance.
The transgression? Paying too much for car insurance.
"Talk about an attention-grabbing ad," said the editor.
According to Marketing Interactive, this prank was received by about half a million motorists and was part of a large-scale marketing campaign called 'Operation National Summons'.
It was to promote the insurance company's 'Pay Less or Get $100' initiative to motorists who are able to get a cheaper quote elsewhere for their car insurance renewal.
300 people worked through the night across 2,000 carparks on the island to pull this off.