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By now, you would probably have watched or heard of a cringeworthy recruitment video posted by social media marketing startup Faves Asia.
The company provides a platform for "social media personalities" to get "sponsorship opportunities and media invites to experience things such as food tasting sessions and attend galas".
People will also get to discover your Instagram profiles through a "fun voting game" -- because we really need more of girls feeling inferior, comparing their lives to others and holding themselves to unrealistic as well as unhealthy expectations. Right?
The video was subsequently removed by FavesAsia due to overwhelmingly negative reception, but not before someone reuploaded it online.
In the three-minute advertisement, a girl is seen 'stalking' someone else's Instagram, to the point that she even knows what bra and panties the latter wears.
Despite having one thousand followers, she expresses her desire for sponsorships in a dejected manner -- until her friend introduces Faves Asia to her.
Fast forward to two months later and the same girl is apparently a rising social media star.
She is shown partaking in activities with her peers and fellow influencers, from food tastings and manicures to partying. Very hard work, obviously.
Six months later and the girl has seemingly made it big, complete with a Maserati-driving boyfriend and being followed by a horde of adoring (or desperate, depending on how you see it) male fans.
Between all of the aforementioned factors, terrible acting and a final shoutout from the girl who thanked "Faves Asia for giving me so much exposure" (or at least we think that was what she was trying to say amidst her rambling), we are not sure which is the worst part of the video. Perhaps everything.
Clearly, a woman's success is dependent on the number of followers (both online and offline) she has and what kind of guy she dates, according to Faves Asia.
This is also evident in a Facebook post by the company on Apr 3, featuring one of its influencers, Jenna Weng.
Asked about what makes her blush, she said, "My boyfriend". The best thing that has ever happened to Jenna is also "having Damien as my boyfriend" because duh, that is is all what a fulfilling life is about.
The advertisement has been slammed by netizens for being shallow and materialistic, as well as for implying that a life of fame and riches is possible even without any hard work. All you need to do is act pretty and camera-perfect.
We assume that writing a good sponsored post and taking proper photos for said article is part of the deal too, even if the video does not show any of that. What's effort, anyway?
In response to the hoo-ha, Stomper Kai Zen shared that the co-founder of Faves Asia is Sky Vayden Lim, who you may or my not remember.
In 2013, Lim, who was then a pre-enlistee for National Service (NS), stirred controversy when he posted a Facebook status about getting the lowest physical employment status (PES).
Calling it good news, he said that this meant that he would be able to concentrate on his own social marketing company Crownsify.
Lim wrote, "Good news, I have gotten PES E9 for army, the lowest possible in army. I would be able to book out every day and have tons of time to commit to Crownsify.
"Crownsify is my first business and I am going to do whatever it takes to succeed. Fight!"
The post went unexpectedly viral and invited criticism, with many netizens labelling him as a "disgrace to Singapore" and accusing him of cheating the system.
Lim later told the media that he had been misunderstood and that he was not trying to 'chao keng' (a Hokkien term for malingering).
The Stomper also sent Stomp screenshots of Lim's Facebook profile, where the latter identified himself as an "entrepreneur on fire" and a co-founder at Faves Asia.
Stomper Kai Zen added, "Sky was a club promoter in the past. He has an undying passion to start his own business."
Currently 23 years old, Lim had introduced Faves Asia and how it was started in a 2016 interview, where he stated that he "compares [people] just by looks.
"I want people to get used to the comparison," he added.
Perhaps that is why Faves Asia's recruitment advertisement seems to reflect Lim's views, even if many people do not seem to agree with him.
We wonder how he will feel about having his looks compared to David Beckham's or Chris Hemsworth's. Probably very well, since he is -- quoting him -- 'used to it'.