Bikini babes brave the freezing cold to promote Qingdao ski resort

There is no doubt that beautiful women attract attention wherever they go.

This is probably why promoters in China have once again resorted to using scantily-clad girls to publicise the launch of their latest venture -- a ski resort in Qingdao this time.

According to Shanghaiist, a gaggle of women turned up in swimwear to try out the slopes at the newly-opened resort in the snow-covered mountains.

Visitors were happy to gawk at them moving cautiously and awkwardly around the snow.

This is not the first time such stunts involving sexy women have been used. Check out other incidents in the gallery below.