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Seen photos of a large packet of tissue being used to 'chope' parking space in Singapore recently? There is actually more than meets the eye.
Local celebrity Michelle Chong also wrote on Instagram: "I need to get one man because the parking god always not with me."
Netizens were largely amused over the unusual sight, with some asking where they could get the enormous tissue packet too.
Sorry to disappoint those who had hoped to purchase the prop for themselves though -- this is actually part of a campaign by transportation company Uber to spark discussion about parking issues in Singapore.
As a car owner or driver, you would probably be no stranger to frustrations such as traffic jams, getting summonses, finding a parking lot, and exorbitant parking fees.
Also, remember that freeloader 'friend' of yours who is forever asking for a ride? Yup, you are not alone.
Uber's campaign film shows these common challenges that drivers across South East Asian cities face.
Titled 'Boxes', it demonstrates what happens when "single-person box-cars" overflow a city to the point of absurdity.
In fact, a recent study commissioned by Uber shows that:
With over 675,000 vehicles in Singapore, parking takes up as much space as 5 CBDs
The average Singaporean spends 288 hours a year in traffic and looking for parking
3 out of 5 cars have only 1 person in them during peak hours
Which raise the question: Do we need so many cars on the road?
However, there is a solution that can help to save money, time, space and resources: Ride-sharing.
According to the same study, 61% of Singaporeans believe that ride-sharing services like Uber can substitute owning a car.
Spending more time with your loved ones instead of waiting for a parking lot
Saving on parking fees and using the money for a holiday in Tokyo
Free space that can be used for schools, hospitals and parks
Less road rage, reduced traffic jams and no more 'carmageddon'
Let's do our part to #UnlockSingapore and become a more efficient city.
Click here to find out more about Uber's campaign.