Long queue outside H&M Orchard for latest collaboration with Erdem

Stomper Goh was baffled when he saw a long queue outside of the H&M building at Orchard 7.30am today (Nov 2)

Over the phone, he told Stomp that he was unsure as to why there was a long queue outside the H&M building.

As it turns out, the highly anticipated launch of H&M's latest collaboration with Erden was launched today.

A line had been set up in preparation for eager fans who want to be the first to snap up items from the new collection.

Doors opened to the public at 8am.

The collection is also available online from 5pm onwards. It is also available at the nearby outlet at ION Orchard.